Capitol Reef Country Tourism Campaigns
Overview
I was responsible for the creative campaigns for Capitol Reef Country's tourism efforts. As a world-class destination, it wasn't difficult to bring people in, the real task was creating an identity and message that felt authentic and stood out among the myriad of other southern Utah landmarks.
Services:
- Visual identity
- Copywriting
- Creative strategy
- Marketing campaign
- Digital & traditional media
- Ad design
Take the Road Less Traveled By
This campaign and messaging was designed to highlight the best feature of Capitol Reef. Not only is it captivating and beautiful like other similar destinations, but no one is there. As the region as become more and more famous, other landmarks are simply filled with people. We tried to cater the messaging to appeal to those who may want to escape to a more separated area of solitude.
Visual Identity Assets
On occasion, I created some visual assets to be used in brand materials like stickers, t-shirts, etc. Even though the brand was already extremely well known, small things like this helped keep the brand top of mind.
