Switchful.com Brand Strategy, Visual Identity, and Design System
Overview
Switchful.com is Helpful's first and flagship brand. It was designed to provide world class data and research without all the sketchy stuff. That means no ads, no sponsors, and no mystical methodology.
The entire site was built on a centralized design system that would allow us to create multiple sites in a quick amount of time. The important part of the visual identity was that it had to work in every single scenario of the complex design system with no exceptions.
Services:
- Creative direction
- Brand strategy
- Visual identity
- UI content strategy
- Illustration
Web/Product Strategy and Design
Our entire site was built on a component based design system that we could replicate with new visual branding if needed. The main task of the site was to get indexed on Google on the front page. To accomplish this, every decision that was made was designed to establish trust, offer a wonderful user experience, and showcase first-hand expertise. Visit these links below for some of our main pages.
Visual Identity Creation
As Helpful's flagship site and the foundation for our design system, the visual identity needed to be simple and adaptable enough to conform to every possible application on the site. That includes all UI components, branded illustration, social images, video production, motion graphics, and data visualization. Below is the style guide that I established to make sure every aspect of the brand was cohesive.
Branded Content
The biggest demand on visual production was by far the visual content for all site pages. Our goal was to create a style that was informative and easy to trust, but also stood out from the myriad of competitors who all seemed to look the same. Visit these links below to view how I used visual images to enhance the content of the site.
What is satellite internet article
How cable internet works article
How to choose a modem or router
How fiber internet works
Branded Video Assets
Our visual identity also needed to align with all video and social assets. All motion graphic elements and social images were designed to match our identity, but also increase engagement as much as possible.
Data Visualization
An extremely important aspect of building trust on our site was conducting our own research and then displaying that information in easy to digest data visualization images. The images needed to clearly communicate the data but also contain special elements that made them hard to ignore. Visit these data journalism articles below to see how the visual content assisted the overall article.
2023 Switchful Junk Fees Report
